A Brand Design & Development Studio based in Chicago, IL
Brand ID, Packaging
Fuelmate
Health & Wellness
Project Details
Creative Direction by Kieran Hush
Design by Becca Smith
In Collaboration with Foster Project
Fuelmate Liquid Collagen Protein Shots are convenient, pre-portioned shots designed for people with active lifestyles. Made for on-the-go consumption, we wanted the branding for Fuelmate to clearly communicate its message in a highly marketable way. Taking inspiration from classic Nike campaigns and 1980s Olympics, we fused the spirit of retro athleisure with vibrant primary colors, giving Fuelmate a timeless brand that fits right in with their customer's lifestyle.
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Brand ID
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fuelmate
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